If a customer's business card includes a pager, e-mail address, or fax number, what should you do?

Asking how a customer would prefer to be contacted is the most respectful and effective approach. This method acknowledges the customer’s individuality and preferences, ensuring they receive communication in a manner that is most convenient and comfortable for them. Different customers may have varying preferences based on their work habits or the urgency of their needs, so directly inquiring allows for tailored communication.

Utilizing this option fosters a stronger relationship by valuing the customer's input and enhancing overall customer satisfaction. It also helps to avoid potential miscommunications or frustrations that may arise from using a method they do not prefer or check frequently. This practice aligns with good customer service principles, emphasizing personalization and attentiveness to client needs.