What is one effective way to assist customers in making decisions?

Providing as much information as possible without leading is an effective way to assist customers in making decisions because it respects their autonomy while empowering them to make informed choices. When customers receive comprehensive and unbiased information, they can weigh their options based on their specific needs and preferences. This approach fosters trust and demonstrates that you value their judgment rather than pushing them toward a particular direction. It encourages an environment where customers feel comfortable asking questions and exploring different alternatives, ultimately leading to greater satisfaction with their final decision.