Which of the following can positively influence a customer's impression of you and the store?

Indicating that a customer's purchases are worthwhile based on your expertise positively influences their impression of both you and the store because it builds trust and credibility. When a customer perceives that they are making informed and valuable choices with the help of a knowledgeable representative, it enhances their overall shopping experience. This approach demonstrates that you understand their needs and can provide personalized recommendations, which often leads to increased customer satisfaction and loyalty.

By emphasizing the value of their choices through your expertise, you foster a relationship where customers feel respected and valued, which can lead to positive word-of-mouth and repeat business. In a competitive environment, where customers are often bombarded with options, having a knowledgeable and thoughtful representative can be a significant factor in their perception of service quality.